The Blackwell encyclopedic dictionary of marketing
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Massachusetts
Blackwell Publ. Ltd
1997
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | vii, 274p. ill 25cm |
| ISBN: | 1557869391 |