Marketing real people, real choices
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
2000
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xix, 580 p. col. ill. 28 cm |
|---|---|
| ISBN: | 0130213047 |