Consumer behavior

Consumer behavior

Bibliographic Details
Main Author:	Mowen
Other Authors:	Minor
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Prentice-Hall c1998.
Edition:	5th ed.
Subjects:	Consumer behavior. Consumers > United States

Similar Items

Consumer behavior
by: Schiffman

Consumer behavior
by: Engel
Published: (1986)

Consumer behavior buying, having, and being
by: Solomon
Published: (1999)

Consumer behavior
by: Schiffman
Published: (2007)

Consumer behavior and marketing strategy
by: Peter Paul
Published: (1996)

Consumer behavior and marketing strategy
by: Peter
Published: (1999)

Consumer behavior in Asia
by: Schutte
Published: (1998)

The essence of consumer behaviour
by: Blythe
Published: (1997)

An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim, Muna Abdul Jalil and Shakirah Mohd Saad
by: Abd Rahim, Nazahah, et al.
Published: (2012)

The factors of consumer behavior when purchasing unit trust fund / Fauziana Mohd Nazmi
by: Mohd Nazmi, Fauziana
Published: (2010)

The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
by: Misran, Ain Nabila, et al.
Published: (2016)

Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad
by: Ahmad, Nabila
Published: (2018)

Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
by: Hashim, Rahmat, et al.
Published: (2009)

Consumer behaviour a European outlook
by: Schiffman
Published: (2008)

Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
by: Mohd Saufi, Fara Elani
Published: (2009)

The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
by: Ahmad, Siti Nur Aimi
Published: (2018)

The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
by: Mohd Zulkepli, Mohamad Zulfadzlie
Published: (2018)

Awareness of muslim consumer toward halal foods / Maslia Md Zain
by: Md Zain, Maslia
Published: (2018)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin
by: Jalaluddin, Abu Izzat
Published: (2014)

The factor that influences consumer on patronization of Islamic bank / Norsakinah Abdul Nasir
by: Abdul Nasir, Norsakinah
Published: (2015)

The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
by: Salleh, Shahrul Shazeri
Published: (2014)

Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi
by: Arshad, Azyana Izzah, et al.
Published: (2013)

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
by: Ismail, Nurul Syafiqah
Published: (2019)

A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman
by: Md Othman, Mohamed Noor Hafidz
Published: (2011)

Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi
by: Suhaimi, Nur Najatul Najwa
Published: (2018)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari
by: Mohd Rohari, Mohd Sharizami
Published: (2018)

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
by: Ashaari Azman, Puteri Ili Nur Aliaa
Published: (2007)

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
by: Mu'az, Zahratie
Published: (2018)

Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi
by: Azizi, Aisarizzat
Published: (2017)

Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar
by: Mohamad Jaapar, Mohd Shafiq
Published: (2008)

A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock
by: McKay, Sandra, et al.
Published: (2002)

Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris
by: Idris, Nurfazliana
Published: (2018)

Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani
by: Abd Rani, Halymatun Sa'adiah
Published: (2018)

Handbook of marketing scales multi-item measures for marketing and consumer behavior research
by: Bearden
Published: (1999)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by: Muda, Mazzini
Published: (2014)

Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang
by: Awang, Zaimatul
Published: (2013)

Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi
by: Azmi, Nurul Ain Hazirah
Published: (2017)

Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
by: Mat Sakim, Harsa Ardila
Published: (2006)

Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah
by: Abdullah, Puteri Afiqah Auni
Published: (2018)

The level of consumers awareness on internet banking / Mastura Muhamat
by: Muhamat, Mastura
Published: (2011)

Cannot write session to /tmp/vufind_sessions/sess_omnb7tgnhih2cenhchif20n14r