APA (7th ed.) Citation

Kotler. (2003). Marketing management (11th ed. (Int. ed.).). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler. Marketing Management. 11th ed. (Int. ed.). New Jersey: Prentice Hall, 2003.

MLA (8th ed.) Citation

Kotler. Marketing Management. 11th ed. (Int. ed.). Prentice Hall, 2003.