Marketing management
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2003
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| Edition: | 11th ed. (Int. ed.) |
| Subjects: |
| Physical Description: | xxix, 706 p. col. ill. 25 cm |
|---|---|
| ISBN: | 0130497150 |