APA (7th ed.) Citation

Storbacka & Lehtinen. (2001). Customer relationship management: Creating competitive advantage through win-win relationship strategies. McGraw-Hill.

Chicago Style (17th ed.) Citation

Storbacka and Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies. Singapore: McGraw-Hill, 2001.

MLA (8th ed.) Citation

Storbacka and Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies. McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.