Whitwell, Doyle, & Lukas. (2003). Marketing management: A strategic, value-based approach (Australian ed.). John Wiley & Sons Australia.
Chicago Style (17th ed.) CitationWhitwell, Doyle, and Lukas. Marketing Management: A Strategic, Value-based Approach. Australian ed. Milton, Qld: John Wiley & Sons Australia, 2003.
MLA (8th ed.) CitationWhitwell, et al. Marketing Management: A Strategic, Value-based Approach. Australian ed. John Wiley & Sons Australia, 2003.
Warning: These citations may not always be 100% accurate.