Marketing management a strategic, value-based approach
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Milton, Qld.
John Wiley & Sons Australia
2003.
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| Edition: | Australian ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | xvi, 455 p. ill. 26 cm. |
| ISBN: | 0470800968 |