APA (7th ed.) Citation

Churchill & Peter. (1998). Marketing: Creating value for customers (Second edition.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Churchill and Peter. Marketing: Creating Value for Customers. Second edition. Boston, Mass: Irwin/McGraw-Hill, 1998.

MLA (8th ed.) Citation

Churchill and Peter. Marketing: Creating Value for Customers. Second edition. Irwin/McGraw-Hill, 1998.