Marketing and the bottom line the marketing metrics to pump up cash flow

Bibliographic Details
Main Author: Ambler
Format: Book
Language:English
Published: Harlow Financial Times Prentice Hall 2003.
Edition:Second edition
Subjects:
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245 1 0 |a Marketing and the bottom line  |b the marketing metrics to pump up cash flow  |c Tim Ambler. 
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300 0 0 |a xiv, 320 p  |b ill.  |c 25 cm. 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing Methodology Evaluation. 
650 0 0 |a Marketing Costs. 
650 0 0 |a Marketing Cost effectiveness Measurement. 
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