Marketing principles & perspectives
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Irwin
2004
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| Edition: | 4th ed |
| Series: | McGraw-Hill Irwin series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | xl, 596 p. col. ill. 28 cm |
| ISBN: | 0072539097 |