APA (7th ed.) Citation

Kotler & Armstrong. (2004). Principles of marketing (10th ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler and Armstrong. Principles of Marketing. 10th ed. New Jersey: Pearson/Prentice Hall, 2004.

MLA (8th ed.) Citation

Kotler and Armstrong. Principles of Marketing. 10th ed. Pearson/Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.