Principles of marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Pearson/Prentice Hall
2004
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| Edition: | 10th ed. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxix, 700 p. ill. 28 cm |
| ISBN: | 0131018612 0131212761 |