APA (7th ed.) Citation

Barwise Patrick & Meehan. (2004). Simply better: Winning and keeping customers by delivering what matters most. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Barwise Patrick and Meehan. Simply Better: Winning and Keeping Customers by Delivering What Matters Most. Boston: Harvard Business School Press, 2004.

MLA (8th ed.) Citation

Barwise Patrick and Meehan. Simply Better: Winning and Keeping Customers by Delivering What Matters Most. Harvard Business School Press, 2004.