Principles of marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Pearson Prentice Hall
2006
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| Edition: | 11th ed |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xx, 651 p. A-2 - I-20 p. ill. 28 cm |
| ISBN: | 0131469185 |