APA (7th ed.) Citation

Clow & Baack. (2004). Integrated advertising, promotion & marketing communications (2nd ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Clow and Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2004.

MLA (8th ed.) Citation

Clow and Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Pearson/Prentice Hall, 2004.