Foundations of marketing communications a European perspective
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Financial Times/Prentice Hall
2005
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| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | xiv, 328 p. ill. 25 cm |
| ISBN: | 0273703862 |