|
|
|
|
| LEADER |
00804cam a2200229 a 4500 |
| 001 |
0000078716 |
| 005 |
20051208090000.0 |
| 040 |
|
|
|a mod
|
| 041 |
|
|
|a eng
|
| 020 |
0 |
0 |
|a 007124218X
|
| 090 |
0 |
0 |
|a 658.800722
|b LAL
|e 2005
|
| 100 |
1 |
0 |
|a Lal
|h Rajiv
|
| 245 |
1 |
0 |
|a Marketing Management text and cases
|c Rajiv Lal, John A. Quelch, V. Kasturi Rangan
|
| 260 |
0 |
0 |
|a Boston
|b McGraw-Hill
|c 2005
|
| 300 |
0 |
0 |
|a xiii, 812 p.
|b ill.
|c 26 cm
|
| 500 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
|x Management
|x Case studies
|
| 700 |
1 |
1 |
|a Quelch
|h John A.
|
| 700 |
1 |
1 |
|a Rangan
|h V. Kasturi
|
| 999 |
|
|
|a 0234500
|b IKEM
|d BOOKS
|e Umum
|f IKEM
|j AVAILABLE
|q GOOD CONDITION
|
| 999 |
|
|
|a 0234501
|b IKEM
|d BOOKS
|e Umum
|f IKEM
|j AVAILABLE
|q GOOD CONDITION
|
| 999 |
|
|
|a 0234502
|b IKEM
|d BOOKS
|e Umum
|f IKEM
|j AVAILABLE
|q GOOD CONDITION
|