APA (7th ed.) Citation

Markides & Geroski. (2005). Fast second: How smart companies bypass radical innovation to enter and dominate new markets. Jossey-Bass.

Chicago Style (17th ed.) Citation

Markides and Geroski. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets. San Francisco, CA: Jossey-Bass, 2005.

MLA (8th ed.) Citation

Markides and Geroski. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets. Jossey-Bass, 2005.