APA (7th ed.) Citation

Atkin. (2004). The culting of brands: When customers become true believers. Portfolio.

Chicago Style (17th ed.) Citation

Atkin. The Culting of Brands: When Customers Become True Believers. New York: Portfolio, 2004.

MLA (8th ed.) Citation

Atkin. The Culting of Brands: When Customers Become True Believers. Portfolio, 2004.

Warning: These citations may not always be 100% accurate.