APA (7th ed.) Citation

Moser. (2003). United we brand: How to create a cohesive brand that's seen, heard, and remembered. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Moser. United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered. Boston: Harvard Business School Press, 2003.

MLA (8th ed.) Citation

Moser. United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered. Harvard Business School Press, 2003.