United we brand how to create a cohesive brand that's seen, heard, and remembered
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Harvard Business School Press
2003
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xvii, 163 p. ill. 24 cm |
| ISBN: | 1578517982 |