Perreault. (2004). Applications in basic marketing: Clippings from the popular business press (2004-2005 edition.). McGraw-Hill Irwin.
Chicago Style (17th ed.) CitationPerreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 2004-2005 edition. Boston: McGraw-Hill Irwin, 2004.
MLA (8th ed.) CitationPerreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 2004-2005 edition. McGraw-Hill Irwin, 2004.
Warning: These citations may not always be 100% accurate.