APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston: McGraw-Hill Irwin, 2005.

MLA (8th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. McGraw-Hill Irwin, 2005.