Basic marketing a global-managerial approach
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
2005
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| Edition: | 15th ed |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xli, 792 p. ill. 28 cm |
| ISBN: | 0072525231 |