Integrated advertising promotion, and marketing communications
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New Jersey
Pearson
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Edition: | 3rd ed |
Subjects: |
Item Description: | Includes index |
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Physical Description: | xxiii, 515 p. ill. 28 cm |
ISBN: | 0131866222 |