APA (7th ed.) Citation

Rivkin & Sutherland. (2004). The making of a name: The inside story of the brands we buy. Oxford University Press.

Chicago Style (17th ed.) Citation

Rivkin and Sutherland. The Making of a Name: The Inside Story of the Brands We Buy. Oxford: Oxford University Press, 2004.

MLA (8th ed.) Citation

Rivkin and Sutherland. The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press, 2004.