Consumer-centric category management how to increases profits by managing categories based on consumer needs
| Corporate Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
John Wiley & Sons, Inc.
2006
|
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xi, 356 p. ill. 24 cm |
| ISBN: | 9780471703594 |