Consumer-centric category management how to increases profits by managing categories based on consumer needs

Bibliographic Details
Corporate Author: ACNielsen Company
Format: Book
Language:English
Published: New Jersey John Wiley & Sons, Inc. 2006
Subjects:
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245 1 0 |a Consumer-centric category management  |b how to increases profits by managing categories based on consumer needs  |c ACNielsen with John Karolefski and Al Heller 
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300 0 0 |a xi, 356 p.  |b ill.  |c 24 cm 
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650 0 0 |a Consumers' preference 
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