APA (7th ed.) Citation

Murphy. (2006). Converting customer value: From retention to profit. John Wiley & Sons, Ltd.

Chicago Style (17th ed.) Citation

Murphy. Converting Customer Value: From Retention to Profit. New Jersey: John Wiley & Sons, Ltd, 2006.

MLA (8th ed.) Citation

Murphy. Converting Customer Value: From Retention to Profit. John Wiley & Sons, Ltd, 2006.

Warning: These citations may not always be 100% accurate.