Converting customer value : from retention to profit

Bibliographic Details
Other Authors: Murphy
Format: Book
Language:English
Published: New Jersey John Wiley & Sons, Ltd. 2006
Subjects:
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041 |a eng 
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090 0 0 |a 658.812  |b CON  |e 2006 
245 0 0 |a Converting customer value : from retention to profit  |c John A. Murphy...(et al) 
260 0 0 |a New Jersey  |b John Wiley & Sons, Ltd.  |c 2006 
300 0 0 |a xxviii, 388 p.  |b ill.  |c 24 cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Customer relations  |x Management 
650 0 0 |a Relationship marketing 
650 0 0 |a Business planning 
700 1 1 |a Murphy  |h John A.  |y 1948- 
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