APA (7th ed.) Citation

Coburn. (2006). The change function: Why some technologies take off and others crash and burn. Portfolio.

Chicago Style (17th ed.) Citation

Coburn. The Change Function: Why Some Technologies Take off and Others Crash and Burn. New York: Portfolio, 2006.

MLA (8th ed.) Citation

Coburn. The Change Function: Why Some Technologies Take off and Others Crash and Burn. Portfolio, 2006.

Warning: These citations may not always be 100% accurate.