Blue ocean strategy how to create uncontested market space and make the competition irrelevant
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| Format: | Book |
| Language: | English |
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Boston
Harvard Business School Press
2005
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| Item Description: | In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description |
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| Physical Description: | xv, 240 p. ill. 25 cm |
| ISBN: | 9781625274496 9781591396192 1591396190 |