APA (7th ed.) Citation

Bean & Radford. (2000). Powerful products: Strategic management of successful new product development. AMACOM.

Chicago Style (17th ed.) Citation

Bean and Radford. Powerful Products: Strategic Management of Successful New Product Development. New York: AMACOM, 2000.

MLA (8th ed.) Citation

Bean and Radford. Powerful Products: Strategic Management of Successful New Product Development. AMACOM, 2000.

Warning: These citations may not always be 100% accurate.