APA (7th ed.) Citation

Dibb & Simkin. (2006). Marketing: Concepts and strategies. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Dibb and Simkin. Marketing: Concepts and Strategies. New York: Houghton Mifflin, 2006.

MLA (8th ed.) Citation

Dibb and Simkin. Marketing: Concepts and Strategies. Houghton Mifflin, 2006.

Warning: These citations may not always be 100% accurate.