Marketing concepts and strategies
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Houghton Mifflin
2006
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xviii, 878 p. ill. 25 cm |
| ISBN: | 061853203X |