Brand culture

Bibliographic Details
Other Authors:	Schroeder, Salzer Morling
Format:	Book
Language:	English
Published:	London Routledge 2006
Subjects:	Brand name products

Similar Items

Creating powerful brands the strategic route to success in consumer
by: De Chernabny
Published: (1992)

Brand management research, theory and practice
by: Heding
Published: (2009)

Branded customer service the new competitive edge
by: Barlow
Published: (2004)

Brand driven the route to integrated branding through great leadership
by: LePla
Published: (2003)

Brand leadership
by: Aaker
Published: (2002)

Branding a store how to build successful retail brands in a changing marketplace
by: Floor
Published: (2007)

United we brand how to create a cohesive brand that's seen, heard, and remembered
by: Moser
Published: (2003)

eBrands building an internet business at breakneck Speed
by: Carpenter
Published: (2000)

Trump University branding 101 how to build the most valuable asset of any business
by: Sexton
Published: (2008)

The culting of brands when customers become true believers
by: Atkin
Published: (2004)

The making of a name the inside story of the brands we buy
by: Rivkin
Published: (2004)

Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]
by: Adam Wan, Siti Sarah, et al.
Published: (2016)

Be your own brand a breakthrough formula for standing out from the crowd
by: McNally
Published: (2002)

Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al]
by: Harun, Azahar, et al.
Published: (2016)

The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
by: Hassan, Norhaslia
Published: (2006)

The soul of the corporation how to manage the identity of your company
by: Bouchikhi
Published: (2008)

The 18 immutable laws of corporate reputation creating, protecting & repairing your most valuable asset
by: Alsop
Published: (2004)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
by: Abdullah, Mohamad Azali
Published: (2018)

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal
by: Zainal, Mira Elliana
Published: (2015)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
by: Ahmad, Norhaidah
Published: (2007)

Generic Drug Policies in Latin America
by: Homedes, Núria, et al.
Published: (2013)

Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
by: Mohd Salim, Syazwani
Published: (2019)

Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed
by: Naina Mohamed, Rozita
Published: (2014)

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
by: Mohd Nadzri, Wan Nadiah
Published: (2017)

Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]
by: Harun, Mohd Fauzi, et al.
Published: (2019)

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
by: Azmy, Nur Ain
Published: (2019)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2014)

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
by: Kamalludin, Mohd Naguib Ainuddin
Published: (2015)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
by: Mohamad Nizam, Nurul Aida
Published: (2019)

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit
by: Danylchuk, Karen E., et al.
Published: (2005)

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi
by: Mohammad Sairi, Nursaida Alina
Published: (2018)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
by: Sulaiman, Masdiana
Published: (2016)

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
by: Saad, Nur Amalina
Published: (2019)

Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin
by: Noorafuddin, Nurul Fatihah
Published: (2018)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
by: Johari, Nurul Filza Irdina
Published: (2018)

Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
by: Sharifpuddin, Khairul Bariah
Published: (2010)

Retailer corporate branding / Sharifah Faridah Syed Alwi
by: Syed Alwi, Sharifah Faridah
Published: (2007)

The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin
by: Zaludin, Fatin Asfea
Published: (2019)

The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
by: Iberahim, Muhammad
Published: (2014)

Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
by: Mohd Dzahaimi, Norazmira
Published: (2018)