APA (7th ed.) Citation

Bruhn & Georgi. (2006). Services marketing: Managing the service value chain. Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

Bruhn and Georgi. Services Marketing: Managing the Service Value Chain. Harlow: Financial Times Prentice Hall, 2006.

MLA (8th ed.) Citation

Bruhn and Georgi. Services Marketing: Managing the Service Value Chain. Financial Times Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.