Services marketing managing the service value chain

Bibliographic Details
Main Author: Bruhn
Other Authors: Georgi
Format: Book
Language:English
Published: Harlow Financial Times Prentice Hall 2006
Subjects:
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300 0 0 |a xxvi, 478 p.  |b ill.  |c 25 cm 
500 0 0 |a Includes bibliographical references and index 
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650 0 0 |a Customer services  |x Marketing  |x Management 
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