Strategic marketing management a means-end approach
Main Author: | Parry |
---|---|
Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
2005
|
Subjects: |
Similar Items
-
Strategic marketing management planning, implementation and control
by: Wilson
Published: (1999) -
Marketing management a strategic, value-based approach
by: Whitwell
Published: (2003) -
Cases in strategic marketing
by: Rosenthal
Published: (2000) -
Strategic marketing problems cases and comments
by: Kerin
Published: (2001) -
Strategic marketing problems cases and comments
by: Kerin
Published: (1987)