Moskowitz & Gofman. (2007). Selling blue elephants: How to make great products that people want before they even know they want them. Pearson Education.
Chicago Style (17th ed.) CitationMoskowitz and Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. New Jersey: Pearson Education, 2007.
MLA (8th ed.) CitationMoskowitz and Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Pearson Education, 2007.
Warning: These citations may not always be 100% accurate.