Selling blue elephants how to make great products that people want before they even know they want them
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Pearson Education
2007
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| Subjects: |
| Physical Description: | xvi, 252 p. 24 cm |
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| Bibliography: | Includes bibliograhpical references and index |
| ISBN: | 0136136680(hardback : alk. paper) |