Branding a store how to build successful retail brands in a changing marketplace
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan
2007
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| Subjects: |
| Physical Description: | 360 p. 23 cm |
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| Bibliography: | Includes bibliographical reference and index |
| ISBN: | 9780749451684 0749451688 |