APA (7th ed.) Citation

Dickman & Maxwell. (2007). The elements of persuasion: Use storytelling to pitch better,sell faster & win more business. Harper Collins.

Chicago Style (17th ed.) Citation

Dickman and Maxwell. The Elements of Persuasion: Use Storytelling to Pitch Better,sell Faster & Win More Business. New York: Harper Collins, 2007.

MLA (8th ed.) Citation

Dickman and Maxwell. The Elements of Persuasion: Use Storytelling to Pitch Better,sell Faster & Win More Business. Harper Collins, 2007.