Kellogg on advertising & media the Kellogg School of Management
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken
Wiley
2008
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| Subjects: |
| Physical Description: | xi, 292 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470119860 |