Raab. (2008). Customer relationship management: A global perspective. Ashgate Pub.
Chicago Style (17th ed.) CitationRaab. Customer Relationship Management: A Global Perspective. Hampshire: Ashgate Pub, 2008.
MLA (8th ed.) CitationRaab. Customer Relationship Management: A Global Perspective. Ashgate Pub, 2008.
Warning: These citations may not always be 100% accurate.