APA (7th ed.) Citation

Gale, B. T., & Wood, R. C. (1994). Managing customer value: Creating quality and service that customer can see. The Free Press.

Chicago Style (17th ed.) Citation

Gale, Bradley T., and Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customer Can See. New York: The Free Press, 1994.

MLA (8th ed.) Citation

Gale, Bradley T., and Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customer Can See. The Free Press, 1994.