APA (7th ed.) Citation

Pensak & Licorish. (2008). Innovation for underdogs: How to make the leap from what if to now what. Franklin Lakes, NJ.

Chicago Style (17th ed.) Citation

Pensak and Licorish. Innovation for Underdogs: How to Make the Leap from What If to Now What. Career Press: Franklin Lakes, NJ, 2008.

MLA (8th ed.) Citation

Pensak and Licorish. Innovation for Underdogs: How to Make the Leap from What If to Now What. Franklin Lakes, NJ, 2008.