APA (7th ed.) Citation

Prahalad & Krishnan. (2008). The new age of innovation: Driving cocreated value through global networks. McGraw-Hill.

Chicago Style (17th ed.) Citation

Prahalad and Krishnan. The New Age of Innovation: Driving Cocreated Value Through Global Networks. New York: McGraw-Hill, 2008.

MLA (8th ed.) Citation

Prahalad and Krishnan. The New Age of Innovation: Driving Cocreated Value Through Global Networks. McGraw-Hill, 2008.