APA (7th ed.) Citation

Aaker & Joachimsthaler. (2002). Brand leadership. Free Press.

Chicago Style (17th ed.) Citation

Aaker and Joachimsthaler. Brand Leadership. New York: Free Press, 2002.

MLA (8th ed.) Citation

Aaker and Joachimsthaler. Brand Leadership. Free Press, 2002.

Warning: These citations may not always be 100% accurate.